Ah, it was a virginal taste of one of the coolest makeup expos in the world.
IMATS Sydney 2011 - Day 1 (24 September 2011) on a cold, blustery Saturday Spring morning. I was freezing. I was sleepy. But boy, was I ready!
So the event was held at the Sydney Convention Centre at Darling Harbour, one of my favorite haunts whenever I'm in the glorious Aussie city. They've got really nice restaurants around the corner, and I personally love the sitting by along the boardwalk and watching seagulls attack other people for mere scraps of chips and burger bits.
Anyway, I digress. So yes, my first experience at this amazing trade show that everyone's been raving about. Sydney is obviously the nearest city to Singapore, and come on, any self-professed beauty junkie HAS to attend an IMATS at least once in her life.
The Inglot booth
Okay, so I didn't manage to take as many photos as I wanted to because I was just too engrossed with everything makeup-related around me. FYI - there were about 37 exhibitors on the floor, ranging from popular brands like Inglot, MAC, MUFE, Illamasqua, Ben Nye to the more localized ones such as Gorgeous Cosmetics, Napolean Perdis and SMiiNK.
The Illamasqua booth - which was virtually unaccessible.
I was at the event at around 9am (doors opened at 8.30am) and the place was already fairly packed! I tried to squeeze myself into the Illamasqua booth, but a lot of stuff were already sold out. Not a surprise really - they were going for 10-20 bucks each...and we all know how expensive their products are at retail counters. I could've swiped a couple of odd-colored lip glosses and cheek stains which I'd never use, but nah. Instead, I wandered from booth to booth, mentally ticking off the things I wanted and then get them the second time around.
I ended up spending most of my moolah at Inglot. The MAC counter was terribly congested, and frankly speaking, I didn't want to join the snaking queue, which was not moving a single inch. So yes, Inglot it was, despite having to wait for half an hour for the staff to process my payment. I also grabbed some brushes from Crown Brush (prices were from AUD 3 to AUD 20), a UNII palette (fuck yeah!) and OCC lip tars.
Eyebrow brush, eyeshadow brush, oval pointy eyeshadow brush, lip brush, stippling brush - all from Crown Brush.
Inglot cream foundation, Inglot cream concealer, Inglot AMC cream blush, a couple of eyeshadow colors from the Freedom System range and a lipstick round.
OCC lip tars in Trick and Hush.
Unboxed my babies
Considering this was my first IMATS, I didn't exactly spend a ton. That's because I had another 2 weeks in Sydney to spare, and it really wouldn't have been very smart of me to blow all of my vacation money on makeup. Even though it seemed like a logical thing to do for a makeup junkie. Haa.
Anyway, I was still immensely pleased with my haul and the experience. Only wished I had gone with my partner-in-crime, but I reckon she'd have a bigger blast at the IMATS London next year. Reviews of all products will follow, but I can tell you now that I'm absolutely loving the UNII palette. I need to get more of these versatile darlings. Then I can depot all my single eyeshadows and blushes and put them all together in one sassy receptacle.